The Best Bath Towels for Every Budget

Shop the best bath towels to buy that will last for years to come.

A towel refresh is a quick solution if you’re looking for an easy way to update your bathroom. With every budget in mind, our picks for best bath towels are soft, high-quality, and will actually last.

Here are the top 6 best towels to buy according to our team:

1. The Vera Wang best bath towels are a Hip team favorite.

A few of our Hip Sidekicks can’t get enough of the Vera Wang bath towels from Kohl’s! They noted how thick and luxurious the towels feel, which gives their bathroom an effortless spa-like feel. Many of them said they favor the bath sheet size, which anyone can agree makes you feel all warm and cozy. This line of towels is also in the mid-price range and OEKO-TEX® CERTIFIED, making it an all-around great choice even for those who are more conscious of textiles.

2. The Kohl’s Sonoma Goods for Life towels are our favorite budget-friendly choice.

These soft and super absorbent towels by Sonoma Goods For Life feel plush after every wash thanks to the Spot Stop technology. They also use Hygro-technology, which means they are made with hollow-center cotton and are OEKO-TEX® CERTIFIED. With Spot Stop technology, you can say goodbye to your facial products that discolor your current towels. You can often score these for an even lower price during Kohl’s sales, making them an all-around great buy.

3. If you like a thinner towel, these Turkish towels are the best to buy.

The Cacala Cotton Turkish Towel is a lightweight, absorbent, and versatile option made from 100% Turkish cotton. Measuring 37 x 30 inches, it’s generously sized and can double as a beach towel, sarong, or even a picnic blanket. Despite its thin weave, the towel is soft, durable, and dries impressively fast, making it ideal for wrapping hair after a shower or as a quick-drying towel. Just a heads-up, Turkish towels have a more absorbent, lightweight feel, so they may feel a bit more damp before fully drying, which some people love, and others may not prefer.

4. After years of washing, these organic towels will only continue to get better.

The Coyuchi Temescal Organic Ribbed Towels are such a good pick if you’re looking for towels that feel luxurious while also being a cleaner, more conscious choice for your home. Made from 100% GOTS-certified organic Turkish cotton, they’re incredibly soft, lightweight, and absorbent without that overly thick, heavy feel some luxury towels have. The ribbed texture gives them a modern spa-like look while also helping them dry faster between uses.

Many customers mention that the towels get even softer after washing, absorb water right away, and are the perfect balance between plush and quick-drying. If you’re trying to avoid conventional textiles made with harsh chemicals or synthetic blends, these are an elevated organic option that genuinely feels worth the investment.

“I must admit…I am a towel freak, and these towels are the best ever! When they arrived, I knew they would be great from the color, texture, softness, and absorption potential. But here we are at least 100 washes later, and they are the same. Or maybe even better! Buy them now! You may never buy another brand!” – Janie ⭐️⭐️⭐️⭐️⭐️

5. The Brooklinen Turkish Towels are some of the most plush towels on the market.

These towels stand out as our top pick for anyone seeking a luxurious towel experience. Crafted from 100% Turkish cotton, these towels boast an impressive 820 GSM, making them one of the thickest and most absorbent options on the market. Their ultra-soft texture provides a spa-like feel, perfect for wrapping yourself in comfort after a bath or shower.

Additionally, they are available in a variety of elegant colors, ensuring they complement any bathroom décor. Despite their plushness, these towels maintain durability and withstand frequent washing without losing their softness or vibrant appearance. If you’re looking to elevate your daily routine with indulgent, high-quality towels, Brooklinen’s Super-Plush line delivers unmatched luxury and performance.

6. The Costco towels are plush, and Lina on our team had hers for years.

Our Hip sidekick, Lina, used these towels for years before replacing them. Although she opted for the Vera Wang towels to give them a try, she still thinks these Costco towels are a great buy! She said they remained fluffy and thick, and didn’t pile or fray after years of use. These towels are also designed with Hygro cotton, meaning they have a patented spinning technology using a hollow core cotton yarn, which makes them ultra-soft and quick drying. So if you’re looking to replace all your towels, these will give you that spa-like vibe on a budget.

Not a member? Check out this Groupon Costco membership deal that’s super hot right now!

Hip Tip: Check in-store for an even lower price! We’ve seen them go on sale for as low as $9.99, so keep your eyes peeled!

Let’s talk about how often should you wash your bath towel:

You can extend the life of your towels by avoiding unnecessary laundering. It’s recommended that you wash your bath towels after every 3-4 uses. Make sure to hang your towel immediately after each use, as proper air circulation encourages faster drying and reduces the risk of mildew and bacteria.

A few additional things to keep in mind:

Eliminate excess moisture in the air where you hang your towel by leaving the door open, using an exhaust fan, or opening a window.
If you’re sick, wash your towel after each use to avoid the spread of germs.
If a damp towel has been hanging out in a pile on the floor for an extended period, wash it. Lack of airflow encourages bacterial growth.

Hip Tip: Bring your towels back to life by giving them a deep cleaning. Our laundry stripping solution is great for everyday towels, and you’ll likely be shocked at how dirty they are!

Can’t decide on which are the best towels to buy? Read our team’s opinions on price points…

Here’s what those who bought cheap bath towels had to say:

“I love love love the Kohl’s The Sonoma Goods for Life bath towels! I did a full refresh of towels when they were on sale during Black Friday a couple of years ago, and they’ve held up great!” – Emily, Hip Sidekick

Here’s what the mid-rangers had to say:

“The larger the better for bath towels! That’s what ultimately persuaded me to try the Vera Wang towels from Kohl’s. They’re so soft and luxe and definitely worth every penny.” – Lina, Hip Sidekick

“I simply cannot justify spending a ton of money on bath towels, especially since I have 4 kids who mess them up after so long. That said, I deeply value the materials we use in our home, so I felt Under the Canopy was the best value for the certified organic tags! We’ve had them for about a year and so far so good!” – Sara, Hip Sidekick

And here’s what those who bought luxury bath towels had to say:

“There’s something about wrapping yourself up after a warm shower or bath in a high-quality towel versus settling for something cheap. As I’ve gotten older, I’m all about the higher-quality items that not only last longer but give you the experience of luxury!” – Collin, Mrs. Hip

Don’t miss these other home deals and tips!

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