The star of the show was the new iPhone Air. The new model is 5.6mm thin and surrounded by a titanium frame. It offers a 6.5-inch Always-On screen with an adaptive refresh rate of 120HZ.

It also offers up to 3,000 nits peak outdoor brightness.

The Air’s front Center Stage front camera is square so you can take a landscape selfie without needing to rotate the phone. The single Fusion camera system on the rear provides the equivalent of four lenses.

Both the iPhone 17 Pro and Pro Max feature a revamped design to help make room for a larger battery. Both models feature the A19 Pro chip. The iPhone 17 Pro Max has the best ever battery life for an iPhone with up to 39 hours of video playback.

All three lenses on the rear of the phones are now 48MP. The models also feature the Center Stage front camera.

The iPhone 17 features the ProMotion, always-on display, and A19 chip.

All four models can be preordered starting Friday and will arrive to the public one week later on Sept. 19.

The iPhone 17 starts at $799. The iPhone Air begins at $999 while the iPhone 17 Pro begins at $1099.