One of the best Hulk scenes the MCU has produced came from an ad, not from any MCU movie, and I can’t quite get my head around it. It is a commonly held belief that Hulk has been somewhat underserved by the MCU, with just one solo movie under his belt to fully flesh out the otherwise incredibly compelling character duo that is Hulk and Bruce Banner. Hulk is instead confined to Avengers movies and the solo ventures of other characters like Thor and his cousin, Jennifer Walters.

Worse still is the fact that Savage Hulk was sidelined as of Avengers: Infinity War. After being summarily pummelled by Thanos aboard the Statesman, Hulk retreated from the MCU out of either fear or shame, with the Savage Hulk persona still being sidelined in favor of Bruce Banner’s. Now, Smart Hulk feels confined to more cerebral matters, with his greatest scene in his last cinematic appearance, Avengers: Endgame, arguably being the moment he Blipped everybody back to life. Now, we may never get to see Hulk engaging in one of his iconic rampages again.

The Hulk’s Rampages Were Historically The Best Scenes In His MCU Story

These Moments Showcased Hulk’s Superpowers

Some of Savage Hulk’s most defining scenes in the MCU were his rampages. The Avengers and Avengers: Age of Ultron were at least filled with these scenes, with Hulk laying waste to an army of Chitauri, a Leviathan, and Loki in The Avengers alone. Meanwhile, the dangers Hulk poses to both civilization and his superhero teammates were laid bare in Avengers: Age of Ultron, when Wanda Maximoff warped his mind to provoke a rampage through Johannesburg, allowing Iron Man to debut his Hulkbuster suit.

This is where Hulk demonstrates what makes him such a formidable part of the team. While Bruce Banner is also a valuable asset to the Avengers for his genius, the fact that two of his greatest feats, creating Ultron and time travel, both required the help of Tony Stark, shows that this isn’t exactly the main thing he brings to the table. Instead, Hulk’s combined strength and no-holds-barred brutality have always been a unique selling point for the character.

One Of The Hulk’s Last MCU Rampages Showed Up Where You Might Least Expect It

Hulk And Ant-Man Starred In An Add For Coca-Cola

Back in 2016, Coca-Cola partnered with Marvel Studios for an ad. In it, a suited-up Ant-Man sneaks into Bruce Banner’s lab to steal a small can of Coke. This provokes Hulk into emerging before proceeding to chase Ant-Man through the city streets and threatening him into returning the drink. The ad then ends with Hulk struggling to open the can with his giant hands, before Ant-Man offers his aid.

Sure, the ad is short and sweet, but I have to admit that the short action sequence featuring Hulk makes me feel nostalgic for a time when this was the norm for the Jade Giant. The ad showcases him achieving such characteristic feats as super-jumping and clinging to the sides of buildings, and concludes with a humorous moment where Hulk’s size and impatience see him struggle with the process of opening a can, highlighting his childish persona. Now, I miss the days of Savage Hulk even more.

I Can’t Believe The MCU’s Coca-Cola Ad Was One Of The Last Pre-Smart Hulk Looks We Got At The Hulk

Hulk Would Only Reappear Properly In One More Movie

The Coca-Cola ad was released in 2016, a year after Avengers: Age of Ultron and one year before Thor: Ragnarok. The latter would be the last time that Savage Hulk would be spotlighted, with his next appearance in Avengers: Infinity War being as brief as it was humiliating. This means that this ad, which spotlights Hulk at the height of his Avengers career, was one of the last times that we got to enjoy seeing Savage Hulk in all his glory on-screen.

Smart Hulk has now been a part of the MCU for six years and hasn’t been nearly as active as his predecessor. While She-Hulk: Attorney at Law teased a return in the future with the arrival of Hulk’s son, Skaar, Mark Ruffalo was worryingly excluded from the Avengers: Doomsday cast announcement. Not only do I hope that this will soon be rectified by an additional cast announcement down the line, but I also hope that this will herald a return for the Savage Hulk persona, granting him at least one last rampage before he potentially steps aside after a rumored MCU soft reboot.

First Appearance

The Incredible Hulk (1962)

Alias

Robert Bruce Banner

Alliance

Avengers, Defenders, Horsemen of Apocalypse, Fantastic Four, Pantheon, Warbound, S.M.A.S.H., Secret Avengers

Franchise

Marvel

Source: YouTube/Coca-Cola