Disney Attempted To Buy $7.9B Action Franchise Before Amazon


Before Amazon, Disney tried to buy a $7.9 billion action franchise.

Over the years, Disney has acquired Marvel, Lucasfilm, Pixar, and 20th Century Fox. Many of pop culture’s biggest franchises can be found across these brands, including the Marvel Cinematic Universe, Star Wars, Toy Story, Avatar, Alien, Planet of the Apes, Indiana Jones, and The Simpsons. The MCU and Star Wars have been particularly integral to Disney+, with new shows being released each year on the company’s streaming platform, beginning with The Mandalorian in 2019 and WandaVision in 2021.

















From Steamboat Willie to Encanto · Eight Questions
How Well Do You Know Disney Movies?
“When you wish upon a star…”

🐭Steamboat EraBlack-and-white Mickey

👑The PrincessesSnow White onward

🦁90s RenaissanceLion King & Aladdin

💡Pixar LampToy Story onward

❄️Modern EraFrozen & beyond

01

On November 18, 1928, Walt Disney premiered a seven-minute black-and-white short at the Colony Theatre in New York — the first Mickey Mouse cartoon released to the public, and one of the earliest sound cartoons ever made. Whistling Mickey at the helm of a riverboat became the studio’s first iconic image. Name the short.




02

Walt Disney sank the studio’s entire balance sheet, plus a heavy mortgage on his home, into a project Hollywood derisively called “Disney’s Folly” — the first full-length cel-animated feature film ever made in English. It premiered December 21, 1937 at the Carthay Circle Theatre in Los Angeles to a standing ovation. Name the film.




03

Walt Disney’s vision of a film-quality theme park opened to a chaotic, oversold “Black Sunday” debut — counterfeit tickets, a gas leak, and asphalt soft enough to swallow women’s heels. The Anaheim park was built on 160 acres of orange groves in just 12 months. In which year did Disneyland open?




04

The Lion King (1994) was pitched internally as “Bambi meets…” a particular Shakespeare play — and the parallels are unmissable: a young prince’s father is murdered by his uncle, who usurps the throne; the prince later returns to avenge him. Which Shakespeare tragedy provided the bones of the story?




05

Frozen (2013) became the highest-grossing animated film at the time and won two Oscars including Best Animated Feature. Its standout song — performed by Idina Menzel as Elsa, written by Robert Lopez and Kristen Anderson-Lopez — won the Oscar for Best Original Song and dominated radio playlists for an entire year. Name the song.




06

In November 1995, Pixar — then a small Disney distribution partner founded by Ed Catmull, John Lasseter and Steve Jobs — released the world’s first fully computer-animated feature film. It became the highest-grossing film of 1995 in North America and won a Special Achievement Oscar for John Lasseter. Name the movie.




07

In a roughly seven-year span, Disney made a sequence of franchise acquisitions that transformed it from an animation studio into a global IP empire. Pixar (2006, $7.4B), Lucasfilm (2012, $4.05B) and 21st Century Fox (2019, $71.3B) bracket the era. The remaining major brand — bought in 2009 for $4 billion — brought Iron Man, Spider-Man and the Avengers under Disney’s roof. Name it.




08

Disney Animation’s Moana (2016) features Hawaiian newcomer Auli’i Cravalho as the title role and Dwayne Johnson as the demigod Maui. Its musical numbers — including “How Far I’ll Go” and “You’re Welcome” — were co-written by a Pulitzer- and Tony-winning Broadway composer who’d become a household name with Hamilton the previous year. Name him.




The Castle Has Spoken · Final Tally
Your Magic Kingdom Standing

👑

/ 8

True Disney royalty — or just a tourist with churros?

In an interview with Financial Times, former Disney CEO Bob Iger reveals that after the acquisition of Pixar in 2006, they aimed to also buy Marvel, Star Wars, and James Bond. They got Marvel in 2009 and Star Wars via Lucasfilm in 2012, but were never able to get the rights to the long-running spy franchise. Check out Iger’s comments below:

It was like the clouds lifted and the sun started to shine again. We felt unstoppable. We put together a list of acquisition targets. Marvel was one, Star Wars was another, James Bond was one. We had a list and I figured let’s just tick them off and buy them all.

In 2021, Amazon bought MGM Studios, which owned 50% of the rights to James Bond. Four years later, Amazon secured all the rights and full creative control to the 007 franchise after paying $20 million to Eon Productions. Had Disney gotten their way, they would have had these rights many years earlier.

An Amazon James Bond movie is now on the way, directed by Denis Villeneuve, whose other credits include Arrival, Blade Runner 2049, Prisoners, Sicario, Dune, and Dune: Part Two, along with Dune: Part Three releasing this December. The script is being written by Peaky Blinders‘ Steven Knight, and no actor has been cast in the lead role, although the next round of auditions will reportedly be in August. Rumors indicate that the goal is to find a younger British star, with possibilities including Louis Partridge and Callum Turner.

Villeneuve’s movie is poised to be only the first of many new franchise projects overseen by Amazon. There has already been widespread skepticism and many questions about what the next iteration of Bond stories will look like under the new ownership. Some of this is specific to Amazon, while others would have been the same with Disney as part of the inevitable changes that come when the rights now belong to a massive corporation.

Also challenging is that the next era has to follow in the footsteps of the lucrative and generally well-received James Bond movies starring Daniel Craig in the titular role. His five films grossed a total of $3.59 billion worldwide, nearly half of the franchise’s all-time box office earnings. Casino Royale has a 94% critics’ score and 90% audience score on Rotten Tomatoes and Skyfall has a 92% Tomatometer score and 86% Popcornmeter score.

While James Bond has enormous potential for Amazon, Disney is balancing plenty of other IPs, even when just looking at what has been released so far in 2026. On May 10, Disney became the first studio of the year to reach $1 billion at the box office between the holdover success of Avatar: Fire and Ash and Zootopia 2 and the new releases of Send Help, Psycho Killer, Hoppers, Ready or Not 2: Here I Come, and The Devil Wears Prada 2. Since then, The Mandalorian and Grogu and Toy Story 5 have come out, and a live-action Moana remake makes its theatrical debut on July 10.

TV Show(s)

Fleming: The Man Who Would be Bond

Video Game(s)

GoldenEye 007, The World Is Not Enough, 007: Nightfire, James Bond 007: Everything or Nothing, Quantum of Solace, James Bond 007: From Russia with Love, James Bond 007: Blood Stone, GoldenEye 007 Remake, 007: Agent Under Fire

First TV Show

Fleming: The Man Who Would be Bond




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