You know the feeling. You’ve done everything right, cleanser, serum, a moisturizer you actually like and your skin still feels tight by the afternoon, like it’s pulling in a direction you can’t quite place. That’s usually the sign you need more than a daily moisturizer can give you. A mask isn’t a replacement for your routine, it’s the reset button for when your routine isn’t cutting it anymore.
Masks work differently than a moisturizer because they’re built to sit on skin for a concentrated window for 10 minutes, an hour, overnight pushing hydration deeper than something you rub in and walk away from. That’s exactly what dry, tight, flaking skin needs: not more product, just more contact time.
Here’s what’s actually worth adding to your routine, from a $4 drugstore sheet mask to the overnight treatment everyone can’t stop talking about.
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