Warning! This article contains SPOILERS for Spider-Man: Brand New Day.Spider-Man: Brand New Day sets up several Marvel Cinematic Universe projects, and the franchise is better off for it. Tom Holland’s new Spider-Man movie is set to become one of the biggest films of all time. With an opening weekend of $927 million, the record of being the first Spider-Man movie to pass $2 billion at the box office is well within reach.

With all eyes on Spider-Man: Brand New Day, it is perfect for the MCU’s upcoming movies and TV shows that the film does so much to set up a lot of them. The film might have been squarely focused on Peter Parker and his struggles, but Spider-Man: Brand New Day‘s cast also brought back multiple MCU veterans and introduced a major new character.

With the Punisher, the Hulk, and many more appearing in the film, Spider-Man: Brand New Day does not only set up what is easily to be one of the fastest green-lit sequels of all time, but also projects for other fan-favorite MCU characters. That list is mainly made up of movies, as Spider-Man’s scope means its players are among the MCU’s biggest.

That said, for anyone waiting for MCU TV shows focused on exciting characters, Spider-Man: Brand New Day both sets up a possible new TV project and a way to reinvent a group of villains in an existing series’ next season. These are all the MCU movies and TV shows that Spider-Man: Brand New Day sets up:

7

X-Men

After more than a year of rumors, Stranger Things star Sadie Sink officially debuted as the MCU’s Jean Grey in Spider-Man: Brand New Day. For most of the movie, she was the main threat Spider-Man had to deal with, using her mind-control powers to hop from body to body, all in search of her sister. Jean was not the only mutant-related character to debut, as Tramell Tillman played the villain William Metzger.

Spider-Man: Brand New Day‘s ending sees Metzger escape and disappear, while Jean ventures off into the unknown on her own, and she might find herself headed to a certain school for gifted youngsters, judging by where her bus was headed. Peter’s universal inhibitor is also the likely prototype for the mutant inhibitor collar. With Thunderbolts*‘s Jake Schreier directing an MCU X-Men reboot movie, all those elements should return in the likely 2028 release.

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Avengers: Doomsday

Avengers: Doomsday is the next movie on the MCU’s schedule. As such, Spider-Man: Brand New Day had to set it up in some form. I believe there are two ways in which the Marvel movies might connect. The most direct one is through the surprise appearance of Florence Pugh’s Yelena Belova. The film establishes a working relationship between Spider-Man and the MCU’s new Black Widow, which means she could call him for help in Avengers: Doomsday.

That said, Yelena made it clear that she dealt with “big potatoes,” not small ones, like Holland’s Spider-Man does. Given how Doctor Doom would surely fit into Yelena’s description, it is a fun way of setting up Avengers: Doomsday by Marvel. Another possible connection comes from Spider-Man: Brand New‘s post-credits scene. As Ned’s Spidey tracker picked up a Spider-Man in space, it could tease the whereabouts of Holland, Andrew Garfield, or Tobey Maguire’s Spider-Man in the film.

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Avengers: Secret Wars

Avengers: Secret Wars is another Marvel movie that could connect to the Spider-Man: Brand New Day post-credits scene, and I find that more likely. After all, Robert Downey Jr.’s Doctor Doom will likely emerge victorious in the next Avengers movie. Then, he could create Battleworld, a patchwork planet made of multiverse locations and characters, and the reveal of a Spider-Man popping up in space could be connected to Holland’s Peter in Battleworld.

In addition to that, before we ever knew for sure who Sink was playing in the Spider-Man movie, it was already revealed that she would be back in another MCU release. On November 18, 2025, Deadline reported that Sink would reprise her mystery role, now confirmed to be the X-Men’s Jean Grey, in 2027’s Avengers: Secret Wars. As such, the MCU’s Jean Grey could potentially join other multiverse and MCU X-Men in the Avengers movie.

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Daredevil: Born Again Season 3

Charlie Cox’s Daredevil was one of the most requested characters to appear in Spider-Man: Brand New Day. However, he was nowhere to be seen. Still, the Spider-Man movie has teased the perfect storyline for Daredevil: Born Again Season 3. Daredevil famously fought the Hand in The Defenders Saga, and Spider-Man: Brand New Day changes the characters in one key way.

The Hand works for Metzger and the Department of Damage Control in the new Spider-Man movie, no longer villains after they found themselves without a leader. Now that Metzger is on the run and has been revealed to be a villain, the Hand is once again without a leader. Since we know that Elodie Yung will return as Elektra in Daredevil: Born Again season 3 through set photos and videos, she would be the perfect leader to start a new heroic era for the Hand.

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The Punisher’s Next MCU Project

Jon Bernthal’s Punisher is easily one of the most exciting characters in Spider-Man: Brand New Day. Peter Parker’s optimism and kindness get to Frank Castle in a way that Matt Murdock’s sense of justice never could. It perfectly connects with the path Frank was last seen on in a solo project, which was the MCU Special Presentation The Punisher: One Last Kill on Disney+.

Even putting on the Spider-Man mask and having fun at the end of Spider-Man: Brand New Day, this could be the start of a new version of the Punisher, with Bernthal playing the character as more of a violent hero who protects people than a dark anti-hero who wants revenge. A new Punisher TV show or another Special Presentation could follow Spider-Man: Brand New Day.

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A Hulk Movie

Mark Ruffalo’s Hulk was not in Spider-Man: Brand New Day as much as expected. That said, the new MCU movie did a lot to rewrite the Hulk’s place in the MCU. We got the savage Hulk back, and Bruce Banner was apologizing to everyone after the damage he caused, looking genuinely distressed. At the end of Spider-Man: Brand New Day, Bruce is carted off to a psych ward.

That is the perfect setup for Ruffalo’s first Hulk movie and the first solo entry for the character since Edward Norton’s 2008 The Incredible Hulk. Additionally, Spider-Man movie director Destin Daniel Cretton revealed to Variety that Ruffalo has multiple ideas for a new Hulk movie, and that they are “pretty good.” Seeing Bruce plot a fight inside his mind between himself and the Hulk as he is in the psych ward would be intriguing.

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Spider-Man 5

© Marvel Entertainment / © Columbia Pictures / Courtesy Everett Collection

Finally, with the absurd levels of success that Spider-Man: Brand New Day is seeing, there is absolutely no way that Marvel and Sony will not get the band back together for Holland to lead a Spider-Man 5. The movie ends on a perfect note, with Zendaya’s MJ still distant, as she does not remember Peter, so she does not love him, while Jacob Batalon’s Ned might have just remembered his best friend.

Whether the secret handshake came out due to muscle memory or Ned really remembered who Peter was remains to be seen, and Spider-Man 5 should tackle that head-on. MJ’s distance might open the door for other Spider-Man love interests to drop in, with Black Cat and Gwen Stacy among popular picks. Additionally, Spider-Man: Brand New Day‘s follow-up will release after the Multiverse Saga ends, so a new MCU should be in play.

Release Date

July 31, 2026

Runtime

145 Minutes

Producers

Amy Pascal, Kevin Feige, Rachel O’Connor, Avi Arad