Check out what our followers on Instagram loved most in 2025!

Our Instagram community always has great taste! We asked our 388K+ followers to share their favorite buys of 2025, and the responses delivered everything from practical problem-solvers to splurge-worthy favorites.

Do you follow us on Instagram yet? Be sure to follow along for all the best Instagram content!

1. This rotary cheese grater with a suction cup took first place. 

This cheese grater was our readers’ #1 favorite buy of 2025. It includes five interchangeable drums and makes shredding cheese and veggies effortless.

2. A candle warmer was the second most bought and loved item this year.

The second most bought item? A candle warmer. And while there are tons out there, the one we’re highlighting from Target was a standout for our community and our own Hip team alike. It makes candles last longer, fills your space with cozy vibes without an open flame, and has quickly become a go‑to favorite in 2025.

3. Our IG followers already started their resolutions by falling in love with their vibration plates. 

The vibration plate was one of the most popular buys of 2025. Compact, easy to use, and designed for quick, low‑impact movement, it’s the kind of gadget that effortlessly fits into any routine – no wonder it caught so much attention this year.

4. A cozy, heated blanket by Bedsure. 

A whopping number of our readers named a heated blanket as their favorite buy of 2025. And when it came to a specific brand, Bedsure topped the list… and yes, it’s pet-approved too. Known for its fast, consistent heat with 6 warmth levels and 10 timer settings, this blanket delivers customizable coziness. It’s also soft, durable, and machine washable!

5. Many followers hopped on the espresso train to start their morning, and we don’t see it slowing down.

This espresso machine was one of our community’s most talked-about splurges of 2025. In fact, it’s also loved by many of our Hip sidekicks, too! This all-in-one machine pulls rich espresso, crema-topped lattes, and more with just a touch, thanks to intuitive controls and a built-in milk frother. Easy to clean and consistent with every cup, it’s the kind of upgrade that makes everyday coffee feel way more special and clearly worth every penny.

6. A food chopper is a game changer in kitchens, so it’s no surprise it’s on everyone’s top 2025 list. 

A veggie chopper is a tried-and-true kitchen gadget that’s been loved for years. With multiple blades for slicing, dicing, and chopping, it makes meal prep effortless. And with it on sale now, it’s the perfect time to finally grab this must-have tool.

7. Rechargeable hand warmers are keeping all our followers warm during this chilly weather. 

The rechargeable hand warmers were another fan favorite this year, and it’s easy to see why. Compact, powerful, and endlessly reusable, they’re one of those gadgets people swear by once they’ve tried them. Whether you’re heading out for errands or cozying up at home, they deliver warmth on demand.

8. A good vacuum (Dyson specifically) was another splurge our followers are glad they made.

Every year, many of our followers always seem to love splurging on a good vacuum. This year, Dyson took the cake, specifically the V11 model. Known for powerful suction, intuitive design, and cordless convenience that truly makes cleaning feel easier, these sticks turn a chore into something almost satisfying. It’s the kind of brand people trust to deliver performance you actually notice. And clearly, one item our community reached for again and again in 2025.

9. The Bissell Pet Pro has been loved by many of our pet owners in 2025. 

The Bissell Little Green Pet Pro was one of 2025’s most talked-about cleaning helpers among our followers who have furry friends at home. It’s compact, yet powerful, and tackles stains, spots, and messes with suction and precision most smaller cleaners just can’t match. It’s the kind of tool that feels indispensable once you use it, and our community definitely put it to work this year.

10. A Kindle was many of our followers’ new favorite way to read a good book in 2025.

The Kindle was one of the top-loved tech picks of 2025 from our community. It’s simple, portable, and perfect for readers of every kind. Whether you’re powering through novels, guides, or bedtime stories, it makes reading easy on the eyes and even easier to carry everywhere. It’s one of those devices people swear by once they have it.

Check out our team’s book recommendations for 2025!

Close out the year with these deals!