A Morning at Sézane’s New Brooklyn Store


Joanna Goddard 2025

For more than a decade, my everyday uniform has almost always included pieces from the French brand Sézane (like, their chore coat, comfy jeans and trusty sneakers). So, this weekend I was excited to visit their new store in Williamsburg, Brooklyn…

Sézane's New Brooklyn Store

As we walked in, we were greeted with croissants and lemonade.

Sézane's New Brooklyn Store

The bright space was filled with a wall of colorful knits

Sézane's New Brooklyn Store

beautiful browns for fall…

Sézane's New Brooklyn Store

…and cool patent boots.

Sézane's New Brooklyn Store

The Sézane staff was wonderful, helping everyone find sizes and playing around with styling. Many of them are French, and I loved hearing the different regional accents.

Sézane's New Brooklyn Store

I tried on the softest hoodie sweater with ’70s trousers and double-strap heels

Sézane's New Brooklyn Store

…and how gorgeous is their bucket bag in the chocolate croc print?

Sézane's New Brooklyn Store

Suddenly, a sweet scent came wafting into the store, and I realized that Sézane was making crêpes outside for passersby. You could choose either Nutella or sugar and lemon. (Which would you pick? I went with the latter.)

Joanna Goddard

Next, I tried on their iconic trench — which comes in 12 colors, including gingham — over a Peter Pan collar shirt and wide-leg jeans.

Sézane's New Brooklyn Store

Finally, we said goodbye to their lovely team — how beautiful is that plaid coat with a removable scarf?! — and promised we’d be back soon.

A few more pretty pieces…

What would you wear? What crêpe would you get? Thank you so much, Sézane, and welcome to Brooklyn!

(Photos by Sylvie Rosokoff for Cup of Jo. In the top photo, I’m wearing an alpaca jumper, Le Crop jeans, and white sneakers. This post is sponsored by Sezane. Thank you for supporting the brands that have supported Cup of Jo for years.)



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