Does Target Price Match? Here’s Everything You Need to Know


We’ve got everything you need to know about Target’s price match policy!

A BIG change could potentially be coming to Target’s price match policy on July 28th! According to a leaked internal memo on Reddit, Target plans to ONLY allow customers to price match their in-store, online, or app prices, including Target Plus items from 3rd party sellers.

If it proves to be true, this change would come less than a year after Target already limited its once generous price match policy to only include online prices from Amazon and Walmart.com. This was a huge change from the prior Target policy, which allowed price matching from nearly 30 competitors!

This potential change is cited as being motivated by guest feedback, and claims that the majority of price matches are already done within the Target network. 🤔

This news certainly puts a damper on what we’ve always considered to be a major perk of shopping at Target, but we would love to hear your thoughts. Feel free to drop us a comment below! ⬇️

target carts in store

What are the details of the current Target price match policy?

Based on the possible upcoming changes, this means that through July 27th, you’ll still be able to price match online items that are sold and shipped by Amazon or Walmart.com.

Customers can also ask for a price match if the item is less on Target.com or through a Target Circle deal (if you’re a Target Circle Member), and can request a price match either during purchase or up to 14 days after purchase.

To request a price match, customers need to provide proof of the lower price at Guest Services inside your local Target or call Guest Services at 1-800-591-3869 if you made your purchase online.

Here’s what qualifies for a price match at Target…

The item has to be completely identical down to the brand, size, weight, color, quantity, and model number. The lower price has to be currently active and in stock, not a past listing.

Target must also be able to fact-check the price you’re showing and validate the price on Amazon’s or Walmart’s primary website. Also, prepare to provide the digital ad on your mobile device.

You’ll also need to bring your receipt/proof of purchase for the item you wish to have price-matched. If you’re hoping to price match a Target Circle deal, expect to show proof of membership to the program (the basic level is FREE to join).

For a full list of criteria, see the full details of the price match policy on Target.com.


And now, for the exclusions to Target’s Price Match policy:

Target carts

Unfortunately, Target locations in both Hawaii and Alaska do not price match.

Rain checks are not given if the item is out of stock or sold out to match the competitor’s price. However, they will give you a rain check in-store in the form of a voucher to match the current sale price of whichever specific Target location you’re at, and it’ll be valid, depending on your state, for some time between 30-45 days.

Other price-matching exclusions include:

  • Clearance, closeout, liquidation sales, damaged, used, open package, refurbished, pre-owned, or rent/lease to own items, discount on total store or site purchase, deals that require a minimum purchase, non-branded items, or prices that only display on a competitor website after guests log in
  • Pricing due to typographical errors, lightning sales, promo codes, or competitor coupon offers
  • “Marketplace” prices from third-party vendors
  • Alcohol from online retailers
  • Contract phone services and plans
  • Clinic or pharmacy orders
  • Pre-order items
  • The membership price of Target 360
  • Target Circle bonuses
  • Registry coupons
  • Target Circle deal prices cannot be combined with competitor pricing
  • Any item sold by a Target Plus™ Partner on Target.com or any Target application are not eligible for price match

See the full list of exclusions at Target.com.

What about price matching food at Target?

Whether you grocery shop at a Super Target or buy a few snacks at a regular one, you’ll be happy to know that certain grocery items also qualify. Produce must match the item identically, including brand name, size, weight, and quantity, in order to be qualified.

Know before you go: Items must be sold using the same measuring unit – either weight or per item. For example, if Target sells 3 bananas for $3, but Walmart sells 3 pounds for $2, this match won’t be accepted. Also, non-Super Targets cannot match per-pound items. 

If you have any other questions regarding Target’s price match policy, be sure to check out their frequently asked questions section.


Head here to check out more Target sales happening this week!



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