And the new app Bullseye provides a full-fledged way to use the platform without having to login to the Apple Ads site.

The highlight of the app is the ability to manage Apple Ads campaigns from a single place along with the ability to easily drill down into ad groups and keywords.

You can also target new keywords. The app allows you to add broad and exact keywords to an ad group and set a max bid. You can also block negative terms you no longer want to bid on.

To help you get the best value for your money you can activate or pause/remove campaigns, ads groups, or keywords.

For better targeting, you can set a schedule when ads should run, audiences to target, and more.

When on a budget, you can use the app’s budgets, bids, and caps feature.

As a big plus, you can compare data from multiple Apple Ads accounts.

Bullseye is a free download now on the App Store. It’s for the iPhone, iPad, and Mac.

A optional Bullseye Pro subscription is needed to use all of the app’s features. That’s available for $1.99 per week, $3.99 per month, or $19.99 per year. The monthly and yearly options do have free trial periods available.