New SEC rules could open the door for financial advisors to hold Bitcoin for their clients, and Coinbase is already at the center of that custody story. Shan Aggarwal, Coinbase’s first-ever Chief Business Officer, explains how Coinbase custodies most of the Bitcoin ETFs and supports the advisor community. He sees the advisor rule as expanding the pie for Bitcoin access, with Coinbase providing the infrastructure behind it.

Chapters:
00:00 How the SEC’s New Advisor Rules Could Bring Bitcoin to Wealth Managers
01:13 What BlackRock and JPMorgan Want From Bitcoin Infrastructure
02:16 What Will Drive the Next Wave of Bitcoin Adoption
03:28 Can the Coinbase One Card Turn Spenders Into Bitcoin Owners?
04:22 Coinbase’s Trillion-Dollar Stablecoin Opportunity
05:14 Coinbase and Citi Bring Stablecoin Payments to Merchants
05:56 Sponsor: SALT Lending
06:26 How Coinbase Customers Are Using Bitcoin Lightning
07:37 Will AI Agents Pay in Bitcoin or Stablecoins?
08:30 Coinbase Expands Into Collectibles and Everyday Bitcoin Rewards

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