The MCU Just Kicked Off a Dark New Era for The Hulk (& It Could Finally Mean World War Hulk)


The MCU hasn’t been better set up for a truly compelling Hulk movie (or at least an arc) since the end of Avengers: Age of Ultron. Ironically, of course, both Spider-Man: Brand New Day and the black sheep of the Avengers used very similar story tricks – and very similar characters – to get us there, too.

The frustrating thing with the Hulk, of course, is that nobody quite seems to know whether we’re actually allowed a solo movie for the Jade Giant, or whether any of the key stakeholders have any interest in delivering one. The result has been Hulk becoming an incredibly interesting side character in other people’s stories: probably the best one in the entire franchise, in fact. And he has had an interesting arc, even if purist fans might still complain at the decision to blunt him with Endgame’s Smart Hulk resolution. I’ve always felt it was a bit of a betrayal, but I can still concede it was entertaining.

Crucially, though, key people in the Marvel creative inner circle still recognize that Hulk’s defining conflict is his most interesting narrative asset. He’s fun when you can bring him in as a tank for battle sequences (which we’ve seen a paltry number of times, frankly), but Hulk has never been that one-dimensional, and Brand New Day’s ending finally sets us back on an interesting path that can take full advantage. And most excitingly, there’s a path that could now take us to the MCU’s version of World War Hulk.

















From “I Am Iron Man” to “I Am Inevitable” · Eight Questions
How Well Do You Know the MCU?
“Whatever it takes.”

🤖Phase OneRDJ & the founders, 2008

🛡The AvengersWhedon’s team, 2012

💎Infinity SagaThanos & the stones

EndgameWhatever it takes, 2019

🌏MultiversePhase 4–6, 2021–

01

Iron Man (2008) is, in retrospect, the most consequential casting decision in modern blockbuster history — but at the time Marvel Studios and parent company Paramount were openly hostile to director Jon Favreau’s push for the lead actor he eventually got. Favreau later said he had to fight “tooth and nail” and the actor had to do a paid screen test, a screen-test deal almost unheard of for an A-lister. What was the executive objection to him?




02

The Avengers (2012) — the film that proved the shared-universe model could work, grossed $1.52 billion, and ended Phase One with Loki, Thanos’s mid-credits reveal, and the “swarm shot” of the team rotating in Manhattan — was written and directed by a TV showrunner best known at the time for Buffy the Vampire Slayer and Firefly. Name him.




03

Marvel co-architect Stan Lee (1922–2018) appeared in every theatrical MCU film from Iron Man (2008) onward, even shooting cameos in advance to outlast him. He died on November 12, 2018. In which film does his final filmed MCU cameo appear — as the long-haired young driver of a 1970 car bearing the bumper sticker “NUFF SAID”?




04

Across Phase One through Three, each Infinity Stone is hidden inside a distinctive container before being claimed for Thanos’s Gauntlet. The blue Space Stone is housed inside a glowing cube that originates with the Asgardians, is recovered by Howard Stark from the wreckage of the Red Skull’s plane, is taken to Asgard by Loki in 2012, and is finally retrieved by Hulk on Sakaar before falling to Thanos. What is that container called?




05

In Avengers: Infinity War (2018), the Soul Stone is hidden on Vormir and guarded by a Stonekeeper — revealed to be a cursed Red Skull. To claim it, the seeker must sacrifice the person they love most by throwing them from a cliff. Thanos arrives on Vormir with one adopted daughter, weeps, and pushes her over the edge. Which character does Thanos sacrifice to obtain the Soul Stone?




06

In Avengers: Endgame (2019), Steve Rogers travels back in time to return the Infinity Stones, then chooses to remain in the past and live out a life with Peggy Carter. He returns to the present as an old man, sits on a bench by the lake at the Avengers compound, and hands his vibranium shield to a younger Avenger as the symbolic transfer of the Captain America identity. To whom does Steve give the shield?




07

After Endgame, Marvel Studios’ Phase Four launched the MCU on Disney+ with a sitcom-pastiche limited series in which Wanda Maximoff and a resurrected Vision live inside a reality-warping suburban hex. Each episode parodied a different era of US TV sitcom — The Dick Van Dyke Show, Bewitched, Family Ties, Modern Family. The show premiered January 15, 2021 and ran nine episodes. Which series was it — the first MCU project on Disney+?




08

At the closing panel of San Diego Comic-Con on July 27, 2024, Marvel Studios president Kevin Feige brought the Russo brothers back on stage to announce a new title for the next Avengers film — previously labelled “The Kang Dynasty” before Jonathan Majors’s December 2023 conviction forced a pivot — and then unmasked a cast of actors wearing green hoods. The final hood came off Robert Downey Jr. RDJ is returning to the MCU, but not as Tony Stark. As whom?




The Stones Are Cast · Final Scorecard
Your Avengers Standing

💎

/ 8

A worthy Avenger — or dusted in the snap?

Spider-Man: Brand New Day Finally Pays Off Age of Ultron’s Ending

Hulk in Avengers: Age of Ultron

It’s easy to overlook the fact now, but Avengers: Age of Ultron sent Bruce Banner off into exile precisely because he feared what the Hulk could do if he either lost control or gained it fully. Scarlet Witch’s magical possession of him had shown Banner his own version of the apocalyptic vision that drove Tony Stark’s descent into gentle heroic madness, so he took himself out of the equation.

Thor: Ragnarok shouldn’t have been the next step in Hulk’s story, but it used his exile as a handy jumping off point to take him to Sakaar, and then Avengers: Infinity War pulled the idea of Hulk being a sulky teenager to nerf him as an anti-Thanos threat out of thinnish air. That twist could be plottable backwards to the uneasy alliance Banner seemed to suggest was mutually beneficial, but before Ragnarok, that’s absolutely not where we were headed. Banner’s fear was that Hulk’s rampage in Brand New Day had a very real chance of happening, and it’s great we’re finally getting to see that.

In effect, Hulk has been a bit of a pawn to wider stories, with the internal conflict between him and Banner changed quietly but fundamentally over several appearances. Even the inhibitor technology Bruce uses in Brand New Day doesn’t fit with the idea of a unified Smart Hulk in Endgame or even why he was wearing it in subsequent appearances. It couldn’t, because it was never satisfyingly explained why he worked incredibly hard on achieving balance and then just betrayed the Hulk again to live as Banner. And it’s not like Marvel could admit it was because the Hulk costs more on screen than Mark Ruffalo…

Spider-Man: Brand New Day Resets Hulk vs Banner

Spider-Man and Hulk face off in Brand New Day
Spider-Man and Hulk face off in Brand New Day
Image via Sony

While it was originally intended to temporarily allow Banner to heal his injured arm after using the nano-gauntlet to undo Thanos’ snap, the inhibitor became an anti-Hulk weapon shockingly fast. For some reason, Banner turned away from the idea that he and Hulk should merge permanently, and imprisoned Hulk once again, so you can understand why Hulk turns savage in Brand New Day even without Jean Grey’s direct influence.

It doesn’t take a lot to imagine that Hulk will not be happy with the return to a dynamic where he is considered an aberration. That’s particularly ironic, too, given Banner’s advice to Peter Parker that it’s not always simple to identify which parts of nature are “bad”. In effect, Banner’s warning to Peter about gene therapy should have been aimed at himself. Banner is a hypocrite, and Hulk should be pissed. The fact that he immediately goes savage after recovering his freedom isn’t an accident in that context.

Hulk Just Ruined Years of Good PR

mcu smart hulk avengers endgame

Think back to Endgame, and Hulk was universally loved, with fans asking for an autograph while completely ignoring Scott Lang. That in itself was a remarkable inversion of public perception of Hulk as a monster from his previously well-publicized “rampages” and the influence of General Ross. But whatever he did to shift public opinion now surely counts for nothing: on the back of the Red Hulk debacle, the original Hulk going berserk will have killed any positive sentiment, and it’s hard to imagine Banner will be anything but public enemy number one. And that’s without even considering the influence of the DODC over the years since Thanos’ snap was undone.

So what exactly is the solution? We know the suppression technology exists and is in the hands of the DODC and even if its track record cannot allow it to survive Metzger’s evils, the government surely wouldn’t give up something so useful. So, there’s two options here; either Hulk is locked away (likely with Banner too) or exiled, or he’s suppressed again. Either way, that could be the tinder box to kick off the MCU’s long-awaited take on World War Hulk.

How The MCU’s World War Hulk Could Work

World War Hulk

In reality, a pure adaptation of Marvel’s original World War Hulk storyline is impossible because of how the MCU has already positioned Hulk’s story. We’ve already seen a different take on Planet Hulk in Thor: Ragnarok, and that didn’t start with the Illuminati banishing Hulk, nor end with the explosion of the ship they used to exile him, killing his wife. So the foundational stones of World War Hulk have been set very differently, but there is still a path through here.

The Illuminati’s betrayal of Hulk isn’t too far away from Banner essentially tricking him into exile through suppression, and it still feels like the world will have to decide on a solution for the Hulk problem. Yes, it might not involve him being sent off to space, because we’ve been there before, but supermax imprisonment or genetic suppression would be good catalysts for an existential battle that flips Hulk completely into Savage Hulk. Add in the possibility of a smart writer coming in and realizing that the only viable way to make Hulk’s son Skaar relevant is to have him be hunted as a further part of that catalyst, and you have all the necessary pieces.

There would be other differences, like Hulk not having the Warbound with him in the MCU, but a one-man army against desperate heroes is arguably a more compelling version of the story. We have, so far, seen only a glimpse of the true potential power of Hulk – with Brand New Day delivering the most impressive version so far – and seeing a full-on rampage would be incredible.

How ever it was set in the details, the MCU has never had a better opportunity to do a full-blooded Hulk vs the Marvel Universe story than they do now. It’s just more than a little frustrating that Avengers: Secret Wars may “soft reset” the timeline, because all of this story setting might evaporate with however the Russos actually use Hulk in that crossover. There’s still a possibility, of course, because rumor has it we’ll only see a part reset. We just need the right people inside Marvel Studios to realize the potential.



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